Rate limits
Fair-use rate limits per API key, with higher ceilings on the wholesale tier.
Limits
Calls are rate-limited per API key. The standard ceiling suits interactive and scheduled use; the wholesale tier raises it (1000 calls/min, burst to 3000). If you hit a limit, calls return 429; back off and retry. High-volume keyword/trends usage should pace client-side, since those hit an external provider with its own caps.
Latency
AI-model calls depend on upstream model APIs (typically a few seconds). Identical queries hit a cross-customer cache and return in under 200ms. Data endpoints return in ~1–2s.